PRIVACY POLICY

Privacy Policy

Our Commitment to Your Privacy

Welcome to www.ecgperformance.com, a website (the “Site”) operated by eCarGuides LLC, doing business as ECG Performance (the “Company”).

The Site provides the Service as explained in our Terms of Service.

We respect and protect the privacy of our Site users. This Data Protection and Privacy Policy (“Policy”) explains how we collect and use your information and is part of our Terms of Service when you use our Site.

Your Consent

By using our Site, you consent to this Data Protection and Privacy Policy. If you do not agree, please do not use our Site.

Definitions

Company
“Company” means eCarGuides LLC, operating under the brand ECG Performance, located at 6333 E Mockingbird Ln Ste 147 #5002, Dallas, TX.

GDPR
“GDPR” means the General Data Protection Regulation Act. (This is a law that applies in the European Economic Area (EEA).)

Data Controller
“Data Controller” means the natural or legal person who determines the purposes for which and how personal information is processed. The Company is the Data Controller for personal data you submit via the Site.

Data Processor
“Data Processor” means any natural or legal person who processes data on behalf of the Data Controller.

Data Subject
A Data Subject is any living individual who is using our Site.

Principles for Processing Personal Data

We follow these principles for personal data subject to GDPR:

  • Fairness and lawfulness: We process data legally and fairly.

  • Purpose limitation: We collect data for specific, legitimate purposes only.

  • Transparency: Users are informed of how data is used.

  • Accuracy: We take reasonable steps to keep data accurate.

  • Storage limitation: Data is retained only as long as necessary.

  • Confidentiality and integrity: We apply appropriate safeguards to protect your information.

What Information Do We Collect?

We may collect:

  • Personal information such as name, email, and vehicle information you submit via forms

  • Information shared during social login (e.g., Facebook)

  • Usage data (IP address, browser, time of access, etc.)

  • Cookies, tracking pixels, embedded scripts, and web beacons

Where Do We Store Your Information?

Your data may be stored on our own servers or those of trusted third-party cloud providers. These providers may not use your information beyond what is allowed in this policy.

How Do We Use Your Information?

We may use your information to:

  • Provide and improve services

  • Respond to inquiries

  • Notify you about updates

  • Deliver marketing and targeted ads

  • Understand Site usage patterns

  • Provide customer support

Legal Basis for Processing Personal Data

We collect and process your data based on:

  • Consent

  • Contractual necessity

  • Legitimate interests

  • Legal compliance

Without certain personal data, we may not be able to provide all services.

Do We Use Cookies or Tracking Pixels?

Yes. Cookies personalize your experience and help us analyze Site usage. Tracking pixels help measure site activity and advertising effectiveness.

Do We Use Google AdWords or Other Remarketing Tools?

Yes. We may use remarketing tools such as Google AdWords to show ads to prior Site visitors. These tools rely on cookies and adhere to Google's privacy policies. You can manage ad preferences through your Google settings.

Do We Use Google Analytics?

Yes. We use Google Analytics to anonymously track visitor behavior and improve the Site. You can learn more or opt out here:
Google Analytics Privacy Overview

Do We Transfer Your Data to Other Countries?

No. We do not intentionally transfer your data outside of the United States, unless through authorized sub-processors operating in compliance with this policy.

How Do We Respond to “Do Not Track” Signals?

Our Site may not respond to browser DNT signals. You can use third-party tools to limit tracking.

How Long Do We Store Your Information?

We store personal information only as long as necessary to fulfill our services, meet legal obligations, or resolve disputes. Some anonymized data may be stored indefinitely.

What About Links to Other Websites?

We may link to other websites, but we are not responsible for their privacy policies or content.

How Do We Protect Your Information?

We implement physical, electronic, and administrative safeguards. However, no system is fully secure, and you accept the risks of transmitting data online.

How Can You Protect Your Information?

Protect your information by keeping passwords private and using secure networks.

Do We Disclose Information to Outside Parties?

We do not sell or trade your Personally Identifiable Information. We may share data with:

  • Email and cloud service providers

  • Analytics and security vendors

  • Government authorities when legally required

  • Parties in business transactions (e.g., mergers or acquisitions)

Sub-Processors

We work with third-party providers to support the Site. By using the Site, you agree to their involvement.

Current Sub-Processor:

  • Google G Suite – Email and cloud storage (USA)

We may update this list from time to time.

Not Intended for Children

Our Site is not intended for users under 18. We do not knowingly collect information from minors.

Notice for Minors

If you're under 18 and have shared content, you may request its removal. We will attempt to honor such requests within legal limits.

Data Protection Rights (for EEA Residents)

You may have the right to:

  • Access, correct, or delete your data

  • Object to or restrict processing

  • Request data portability

  • Withdraw consent

To exercise your rights, contact us at the address below.

Withdrawing Consent

To withdraw consent, email us at the contact below. This will not affect past lawful processing.

Changes to Our Privacy Policy

We may revise this Privacy Policy at any time. Updates will be posted on this page. Please review periodically.

Contact Us

If you have questions about this Privacy Policy, please contact us: support@ecgperformance.com